About ZA True White Day Cream SPA 20 PA++:  This brightening Day Cream gives high Whitening effect by diminishing melanization, dark spots, blemish marks and patchiness to reveal translucent, clear skin and Moisturizing effect by removing excess surface cells and deeply hydrating skin from inside-out. SPF 20 PA++ formula protects from UVA & UVB.

Za True White features three best whitening ingredients – Revolutionary 4MSK Formula penetrates deep within the skin to diminish the formation of excessive melanin, reduce blemishes & dark spots that are visible on the surface giving an even-toned radiance.

Vitamin C Complex with a potent combination of APM (Magnesium Ascorbyl Phosphate) and VC-IP (Tetrahexydecyl Ascorbate) lightens the deep rooted melanin pigments to restore skin’s translucence.

The range is enriched with exclusive SPA ingredients like Natural Spring Water from the foothills of Mount Cazzaro in Tuscany, Italy, Trehalose and White Lily extract to give unparalleled moisture to the skin. Its Prism Enhancer System removes unwanted dead corneal cells and allows for maximum diffusion of light on the skin’s surface making it radiant with brightness. 

Price:Rs. 999

I have been using ZA True White Day Cream SPA 20 PA++ since past 2 months, lets find out if it is worth the hype or it’s a dud a product.

Packaging: It comes in a white colored tub with the product named scripted at the side of the tub, which makes it difficult to trace since I also use a night cream. I wish they would have scripted the name at the top of lid. Otherwise, it is sturdy & travel friendly too.

Color & Texture: It is a white colored thick textured cream and one would need only a little quantity for each use. So, this tub will last easily for 3-4 months. On my oily skin, this cream feels too greasy. It spreads easily without leaving any whitish cast (it contains SPF 20) which a plus. I think this cream will be best suited to those with dry or combination skin.

Is it effective? Honestly speaking I had huge expectations from this product, especially when it is coming from the house of Shiseido. It feels like a drugstore product like Pond’s or Olay. There is nothing luxurious about the results. It though moisturizes well I haven’t noticed any difference on my pigmented area near the mouth & nose. It did not live upto the expectations & I feel my Olay Total Effects work way better than this.

Final Words: With all the hype created with the launch of ZA True White Day Cream SPA 20 PA++, I had very high expectations but it turned out to be an ordinary product with no extra ordinary results. It made my oily skin greasy to touch, so not suitable for those with Oily skin type.

Guest Post By Aditi A