Inviting women to mix and match fresh hues with fun innovative formulas use Estee Lauder’s Pure Color Cheek Rush to flush cheeks with a sheer stain. Through revolutionary, watery gel finishes, this playful array of bright, fluid tones surprises and delights the senses with long-lasting, lightweight and comfortable wear.
Designed to brighten and excite, Pure Color Cheek Rush is a lightweight, innovative, transparent gel that provides cheeks with a pop of sheer, juicy color for a fresh-faced look. Its sensational water-based formula is cool to the touch and leaves cheeks feeling hydrated through an infusion of natural extracts and moisturizing ingredients.
For a “just pinched” look for Valentine’s Day, quickly blend a tiny drop of this silky liquid-gel in a circular motion on to the apples of cheeks.