Packaging: I love that L’Oreal Paris has packaged it in the same blue color. Very attractive and easy to locate as well.
Shade: It is a bright electric blue shade. It is completely matte, hence can be worn during the day as well.
It has a slight violet undertone and makes the shade even lovelier. It compliments black/brown eyes very well.
Texture wise, it is not creamy. I found it a bit harder compared to the Iglides and faces pencils. But it glides on smoothly over the lids and just stays put even on my oily lids for about 6 hours. Impressive!
The Colorbar and Faces ones never irritated my eyes but my eyes used to water when I wear them as they contain some shimmer. This one, being completely matte, neither causes irritation, nor watery eyes. It is very safe for sensitive eyes. I love it for this main fact.
Final Words: Highly impressed! Suits sensitive eyes and great staying power. Sharpens evenly. Must try.
P.S: Product is a PR sample, honest review